Introducing the Center for Executive Coaching Business Development Intensive for Business, Leadership, Executive, and Career Coaches.

From the author of Guerrilla Marketing for Coaches, and a leading expert about attracting clients….

I will show you how to attract more clients, keep clients longer, and achieve your financial aspirations for your coaching practice.

A personalized program to help you attract client and stand out as the go-to coaching professional in your market

For many business, leadership, executive and career coaches, business development is a challenge.

  • While coaching is a passion, business development feels awkward and uncomfortable.
  • It is frustrating to feel like running on a treadmill, constantly chasing new business.
  • As a result, work is less fulfilling than it could be, and many coaches even consider giving up.

It doesn’t have to be like this. I have developed a powerful yet affordable program that gives your coaching practice a kick start or, for more experienced coaches, a reboot.

Get the strategies and personal support to achieve your financial goals as a coach, have clients come to you instead of the other way around, and make business development feel natural and authentic.

That way, you can spend more time coaching and having impact with clients, and less time on marketing and sales.

“I just signed my 3rd $50K+ company contract. I have also contracted with 5 individual clients paying between $1500 and $2000 per month….The CEC branding and marketing content that has been THE key to my success thus far. The only thing standing in the way of a $1M per year business is me!! The the value is 10 to 20 times the cost.”

John Moore, Leadership Coach

See this video for a tiny sample of the educational content in the program…

The program is for you if any of the following apply:

  • You are new to business, leadership, or career coaching and are struggling to get traction in your practice. (Sorry: This program is NOT for life coaches).
  • You are a seasoned coach who wants to take your practice to new levels.
  • You know that you are not communicating your value in a way that sets you apart in your field.
  • You feel uncomfortable in selling conversations with prospective clients.
  • You want your practice to make more money, preferably with less effort and stress.
  • You have an opportunity to keep clients longer (e.g., more than 2 years).
  • You want business development to feel as natural and authentic to you as coaching does.
  • You simply want a tune up in your business development efforts.
  • You want a system to stay on track, be accountable, and improve your business development.

About Your Program Developer and Leader

My name is Andrew Neitlich, and in addition to leading the Center for Executive Coaching, I run my own coaching practice. Clients have come from almost every industry, with a concentration in technology, healthcare, education, non-profits, and professional service firms. I’m also the author of a number of books about coaching, including Guerrilla Marketing for Coaches.

Unlike others who offer business development programs:

  • Clients didn’t exactly jump at me when I first started out. In fact, I struggled for a while until I learned what works and didn’t. I was never a tenured professor, didn’t come with a best-selling book, and had a very small network when I started. As a result, I know as much about what doesn’t work as what does, and can keep you from avoiding costly and time-consuming mistakes.
  • I take a scientific approach to testing what works and doesn’t, often spending my own money on the supposed “next big business development secret” – and then sharing results with you.
  • The program I’ve developed leaves plenty of room for you to choose what works best for your talents, style, and preferences. There are many ways to climb a mountain, and this program gives you many options to find what works best for you.
  • I am known for providing fast, personal support to my clients and members of Center for Executive Coaching programs like this.

What You Receive with the Center for Executive Coaching Business Development Intensive

This program combines coaching, consulting, advice, and education to help you reach and crush your goals as a coach. Here is exactly what you receive:

One: Your strategic foundation, marketing message, and plan. We work together to develop your most profitable niche, marketing message to attract prospects to reach out to you, and marketing funnel(s) to attract new clients. This process includes reviewing your website and LinkedIn for improvements, developing the best way for you to get visible for your target market, and creating your plan of action to follow to stay on track. We can also role-play selling conversations to make sure you know the conversations that convert prospects to clients. This process takes between four to six weeks and is the foundation of the program.

Two: Education about best practices in business development, including 18 recorded webinars covering a different topic to help you attract new clients, keep them longer, and increase your financial success as a coach. Each webinar lasts between 30 and 60 minutes, so that you get a manageable chunk of information that you can apply in between sessions. You can contact me anytime questions arise to bounce ideas around, get answers, and get support.

Three: 10 practical toolkits that you use to easily develop your business development strategies and marketing plan. Each toolkit covers a different, crucial topic for attracting and retaining clients, and each is tailored to coaches. These toolkits guide you through exactly what you need to do to succeed, and how to do it in easy, step-by-step terms. You can’t get this kind of practical information and support anywhere else – not even at a leading business school.

Click here to see the full agenda

Four: Member area. You get access to an exclusive member area where you can log in and view the educational materials that come with the program. You have ongoing access. This is in addition to our one-on-one work, in order to be sure you have the foundational knowledge you need for success in a competitive market.

Five: Business Development Resources. These include: a business development guidebook with ten toolkits to help you succeed through the entire business development process; over two dozen samples of marketing messages for specific coaching solutions; and a set of proven consultative selling questions that uncover whether you are talking to a serious prospective clients or not in specific situations and that get them engaged in the selling process. The program shows you how to stop chasing and selling. Instead, you attract interested prospects and coach them through the business development process. That way, winning engagements becomes natural and even fun for you!

Six: Accountability. You receive an accountability tool that measures your progress and helps you stay on track with your goals.

Seven: One full year of email support directly from me. I am delighted to be a sounding board for any challenges you face closing deals with prospective clients. I will usually respond to your email query within one business day, if not sooner. I respond to all questions, not someone I have trained. In case your question is more complex than email will allow, we can hop on the phone/video for a chat.


BONUS ONE: We have just added 17 micro-learning videos for quick learning and application of best-practice business development principles.

BONUS TWO: How to create and market online programs for ongoing income streams. You receive seven hours of training to develop and market your own online coaching and training programs — perfect for our new world. This added content alone is worth the price of the entire program, because it can set you up for ongoing passive income and get you out of the trap of selling your time for dollars.

Remember – everything in this program is about results for you. Along with the personalized work we will do together, the program is designed so that you grow your practice while feeling more comfortable and confident about all aspects of business development.

A very affordable investment with a clear return for you

This program is designed to make the return on investment is pretty simple to calculate. All you have to do is think a bit about what a new client is worth for you, or what it would be worth to go from where your revenues are now to where you want them to be – each and every year. What would it be worth to have only one additional client as a result of the strategies and tactics in this program? What about keeping that client for six months longer than you normally would? What about filling your practice – what would that be worth to you?

This program is designed to help you achieve your financial aspirations as a coach, and only you know what that would be worth to you, not to mention the reduction in stress and hassle when business development becomes much more natural.

With that in mind…

The cost of this program is $4,500. There are no ongoing charges or hidden fees like you get from other programs. EVERYTHING described on this web page is included. You can pay in 3 monthly installments of $1,500 or save $100 by paying up front.

You can do the math for yourself, consider what you receive, and determine whether this investment worthwhile for you or not. Remember that there are no hidden costs or obnoxious upsells.

I sincerely hope that you choose to enroll! If so, click either of the buttons below to get started.

I very much look forward to working with you!

Andrew Neitlich

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