NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

Case study of a coaching program with fantastic potential

Yesterday I was delighted to have a prospective student contact me and share some of his plans and marketing materials to be a coach.

He showed me a coaching program he wants to offer with the following advantages:

1. He targets an extremely specific target market. This is a huge advantage because his solution and marketing materials speak the language of the market (a specific profession) and goes deeper than more generalized coaching solutions. Plus, he can reach his market easily and at a low cost, compared to going after a wide swath of different businesses.

2. He offers tremendous value and a compelling marketing message. His one-page program description makes it impossible NOT to respond to learn more about his services. He identifies the problem he solves, the benefits of his solution, and the specific results he gets. The only thing he needs to add are testimonials to prove his results, and those are coming.

3. His solution is repeatable. He can package it as an information product (or products), sell it as coaching services, offer seminars, or take a share in companies he helps to build with his methodology.  While most coaches “wing it” or offer custom solutions, this individual does what we teach in our program: He has created a repeatable methodology and a system for getting results for clients.

I love seeing these kinds of focused solutions and plans. This individual will be successful!

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

University of Florida

Unum

UPS

US Air Force

US Army

US Army Medical Corps

US Marines

US Navy

USAID

Valassis

VMWare

Xerox

Zappos

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