NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

Center for Career Coaching Founder Co-Authoring a SECOND Guerrilla Marketing Career Book

Center for Career Coaching Founder and Director Andrew Neitlich has just reached an agreement with publishing house Morgan James to co-author a second Guerrilla Marketing book with Guerrilla Marketing founder and father Jay Conrad Levinson.

A natural follow up to his book Guerrilla Marketing for a Bulletproof Career (releasing early 2011), the book will focus intensively on how people can make the leap from employee to entrepreneuer. Unlike traditional business planning books, this new book — tentatively titled Guerrilla Marketing Job Escape Plan — focuses on the eleven battles that any aspiring entrepreneur needs to win before making the leap. It also looks intensively at the courage, resourcefulness, and improvisation required for the new solopreneur or entrepreneur. The seret to success is not in writing a lengthy business plan, but rather in taking a series of small, calculated steps until it is natural to leave one’s job and enter the new, wondereful world of self-employment.

"I am delighted to offer this sequel to my first book with Jay," said Andrew Neitlich. "It is a pleasure and an honor to work with him and a great opportunity to help millions of people who want to make the leap but need just a bit of a push to get there. I was in that place well over a decade ago, and the toughest part for me was stopping the talk and just doing it! I wish I had this book to help me."

The book features interviews from entrepreneurs who have made the leap, along with tools, tactics, and frameworks to be successful.

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

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Unum

UPS

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USAID

Valassis

VMWare

Xerox

Zappos

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