Center for Career Coaching founder and director Andrew Neitlich is co-authoring a book with Guerrilla Marketing founder Jay Conrad Levinson. The book focuses on using Guerrilla Marketing strategies and tactics in order to have a long-lasting and successful career, especially in chaotic, gut-wrenching economic times. It will be released in late 2010.
Andrew Neitlich said of the book, "This is a fantastic opportunity to partner with a legendary author. Jay has sold 21 million books, and I am proud to be able to work with him on the latest book in his Guerrilla Marketing series."
All members of the Center for Career Coaching and sister site Center for Executive Coaching will receive copies of the book, which will be used as an additional textbook for members. Also, new coaching content has been developed based on the book. Center for Career Coaching members to be able to offer this content to their executive-level coaching clients.