NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

7 Keys to a Successful Executive Coaching Practice

Following is a recording of our recent Open House and Masterclass, “7 Keys to a Successful Executive Coaching Practice.” We offer these Masterclasses to help you decide whether the Center for Executive Coaching is the right choice for you as you choose an executive coaching certification. Please review the video and, if you like the content, explore our programs and reach out to discuss fit. Thank you and enjoy! Here is an executive summary of the points made in the video:
  • Stop selling executive coaching, start solving problems. Coaching is a commodity. A focus on solving problems positions you as a professional who provides value.
  • Create a strong marketing message/positioning for your executive coaching practice and solutions. Most coaches have a weak message. A good message includes: the problem you solve and for whom, the benefits you provide, why you are unique compared to others, proof, and a call to action that gives readers a chance to learn more in a risk-free but high-value way.
  • Get visible in the only four ways that work. The four ways are: relationship marketing, educational marketing, leadership roles, and online marketing.
  • Make the time required. When we hear from coaches who aren’t getting clients, one of our first questions is about how much time they are spending on business development. Often, it isn’t nearly enough.
  • Increase your conversation ratio by coaching the client through the buying process. You don’t have to sell or feel awkward closing deals. We teach you how to coach the client through the buying process using natural conversations.
  • Bake value into every conversation with the client. For instance, start each session by setting a clear intent for the session that will be valuable for the client when achieved.
  • Create the domino effect. The domino effect means that you build long-term relationships with clients. They extend engagements, hire you to help address a variety of challenges they face, and refer you to others.

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

University of Florida

Unum

UPS

US Air Force

US Army

US Army Medical Corps

US Marines

US Navy

USAID

Valassis

VMWare

Xerox

Zappos

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