Presentation Title: Guerrilla Marketing for a Bulletproof Career: How to Attract Opportunities in Perpetually Gut-Wrenching Times
Description: Andrew Neitlich, co-author with Jay Conrad Levinson of Guerrilla Marketing for a Bulletproof Career, will describe the strategies and mindsets required in today’s times of gut-wrenching uncertainty and rapid change. Topics include: the risks of having a job and the implications of those risks, finding a dream worth fighting for, two areas where everyone must spike for career security, getting into the opportunity flow, the 11 guerrilla mindsets for career success, why character and values matter more than ever, why cash is a career competitive advantage, 13 perspectives to control the career battlefield, what it means to be an agile career guerrilla, four types of “flip-the-switch” businesses everyone should have ready to go, success during the first 90 days of a new job, advice for new graduates, and how to handle a career setback.
Speaker Bio: Andrew Neitlich is the founder and director of the Center for Executive Coaching (www.centerforexecutivecoaching.com). This International Coaching Federation-Accredited organization trains coaches and aspiring coaches from around the world to work with executives and business owners. Andrew received his undergraduate degree from Harvard College in 1987 and his MBA from Harvard Business School in 1991. His career has included stints as a consultant, investor, interim executive, and manager – in fields a diverse as consumer collectibles, healthcare, professional sports, emerging technologies, financial services, and online publishing.
