NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

How to become an expert fast

One of the keys to marketing yourself as an executive coach is to be a perceived expert. There are a number of ways to do this: speaking, writing, getting quoted in relevant media, blogging, building up a list of qualified prospects and sending them your newsletter, articles on your website, books, and all sorts of information products.

Now, let’s say you wanted to be perceived as an expert within 2 months. Here is a plan:

1. Sign up for the software program ArticleSubmitter Pro. This nifty program lets you submit articles to up to 1,000 article sites. That way, you get a number of back links to your website as well as terrific recognition. The process takes a bit of work to set up the first time, and it takes time to submit articles once you are registered — but they help speed things up considerably.

2. Pick a couple of major corporations in your target market. Speak for free there on a topic of interest to their senior or middle management. Pass out an evaluation form at the end, and on it ask people what they found most valuable about your presentation. Now you have some marquee names on your speaking list, and testimonials from employees at leading organizations.

3. Record your speech from #2 and offer it on your website, noting that it was delivered at the marquee company.

4. Get yourself listed on PR Leads, a leading site that journalists go to find experts.

5. Build your network on LinkedIn.

6. Join a major association in your target market and start getting active in leadership roles there.

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

University of Florida

Unum

UPS

US Air Force

US Army

US Army Medical Corps

US Marines

US Navy

USAID

Valassis

VMWare

Xerox

Zappos

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