NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

How to get your first executive coaching client

When you join the Center for Executive Coaching for executive coaching certification, whether our distance learning or seminar certification option, you not only learn proven best practices and methodologies as an executive and leadership coach…you also learn how to build your practice. The following video explains what it takes to get your practice going and to get your first client. It also gives you an overview of our approach and program. Enjoy! If you like the content and see a possible fit, please review our programs and reach out anytime to discuss your goals and any questions you have before you register.

Following is an executive summary of the video:

  • One: Be an excellent coach
    • Have a practical path, tools, and solutions to help your client address their most pressing challenges as a leader
  • Two: Have the right mindset
    • Keep learning, especially after a “no” from a prospective client
    • Don’t hide behind your website; get out there and be visible
    • All you need is a couple of clients for greater confidence, referrals, momentum, and success
  • Three: Position yourself powerfully as a certified executive coach
    • Write a compelling message that states why you are the go-to coach
    • Start with a pressing problem your clients face, the benefits you provide, why you are unique and better, and end with a call to action that lets prospective clients see that you are an expert (e.g., an ebook, video series, webinar, tool you have created)
  • Four: Get visible in ways that attract clients
    • The four best ways are: relationship marketing, educational marketing, leadership roles, and online marketing
  • Five: Have the right packaging/pricing
    • Charge by solution, not hourly or monthly
    • If in doubt, choose a price that makes you equally happy whether you get a “yes” and a “no”
  • Six: Learn the natural conversation that close engagements. We teach you how to do this in our program.
    • Seven: Create a long term relationship with clients
      • Listen for new opportunities with the same client/coaching continued or new service

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    Army Corp of Engineers

    Ascension Health

    AT&T

    Bank of America

    Bechtel

    Best Buy

    Booz Allen

    Bose

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    Brown University

    Capital One

    Caterpillar

    Charles Schwab & Co.

    Children’s Hospital Colorado

    Cisco

    Citrix

    Coca-Cola

    Deloitte

    Dropbox

    Duke Energy

    Galveston Independent School District

    General Atomics

    General Electric

    Google

    Harvard Business School

    Home Depot

    Inland Steel

    International Red Cross

    Johnson and Johnson

    Kaiser-Permanente

    KPMG

    Laser Spine Institute

    Lexis Nexis

    Liberty Mututal

    L’Oreal

    Macy’s

    Mckinsey Consulting

    Merck

    Microsoft

    MIT

    NASA

    National Basketball Association (NBA)

    Nike

    Nissan

    Nvidia

    Partners Healthcare

    Philips

    Procter & Gamble

    Price Waterhouse Coopers (PWC)

    Ralph Lauren

    Regeneron

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    Shell Oil

    SLAC National Accelerator Laboratory

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    The Ohio State University

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    United Nations

    University of Florida

    Unum

    UPS

    US Air Force

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    US Army Medical Corps

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    USAID

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    VMWare

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