NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

Research: Executive & Business Coach Compensation

Thank you to participants in our admittedly non-scientific survey of executive & business coach compensation and client retention. You can download the results here. n = 117 coaches. Note that these are "practicing coaches at large," and not primarily members of the Center for Executive Coaching.

Conclusions support the need for an emphasis on substance and impact in coach training, to keep clients longer and generate longer and higher-paying engagements.:

1. 60 percent of participants report that they keep clients for less than one year. This is a huge area for improvement for many coaches. That's because 24 percent of coaches keep clients for 3 years or longer. The large range of responses represents opportunity for the coaches who are not keeping clients as long.

2. 68 percent of coaching engagements are for less than $5,000. 85 percent are for less than $10,000. Meanwhile, approximately 8 percent of coaches earn $20,000 and up per engagement, with 3 percent earning $50,000 and up. There is an opportunity for more coaches to learn what it takes to enter these ranks.

3. Coaches also deliver their services through a variety of delivery methods (as we teach at the Center for Executive Coaching). Consulting and training top the list, surprisingly beating out the growing trend of group coaching. Other forms: assessment, facilitation, speaking, creating custom content, and retreats.

4. Coaches help clients in a variety of ways, and many coaches are missing out on the full range. Note that The Center for Executive Coaching offers a comprehensive toolkit of solutions you can offer clients, to keep them longer and address the range of their most pressing leadership problems.

Enjoy the slides!

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

University of Florida

Unum

UPS

US Air Force

US Army

US Army Medical Corps

US Marines

US Navy

USAID

Valassis

VMWare

Xerox

Zappos

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