NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

The Expert Industry: From coach to expert to firm builder

There seems to be considerable interest about the "Expert Industry" these days, including a best selling book (put out by my own publisher of my book, with Jay Conrad Levinson, Guerrilla Marketing for a Bulletproof Career, no less) about what it means to be an expert.

I've been teaching coaches for almost a decade now about how to position themselves as the expert in their market, the go-to professional that people call first when they have a pressing need.

Once you are an expert, you can convert your knowledge into a variety of solutions and products that create true wealth for you, while adding to your credibility and value in the market.

If you want to be more than a coach who trades your time for dollars, if you want to build a firm that generates streams of income for you, then you need to shift from coach, to expert, to firm builder. You need to develop your product portfolio, designed to reach as many people in your market as possible — at price points that meet their budget and the severity of their problems — and show them how you can add value.

Once you do that, your time becomes much more valuable to people. You can charge based on access to you, and your fees for one-on-one coaching go up significantly.

That's why we teach you everything you know to go from solo coach, to expert, to firm builder, in the Center for Executive Coaching program. Join today.
 

Aflac

Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

Microsoft

MIT

NASA

National Basketball Association (NBA)

Nike

Nissan

Nvidia

Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

University of Florida

Unum

UPS

US Air Force

US Army

US Army Medical Corps

US Marines

US Navy

USAID

Valassis

VMWare

Xerox

Zappos

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