Center for Executive Coaching High-Performance Coaching Academy



By purchasing the Center for Executive Coaching High-Performance Coaching Academy Starter Kit, you will receive the following:

  1. Facilitator’s Guide.
  2. Eight (8) Participant’s Manuals, which allows you to get your first group started (and you can always purchase more Participant’s Manuals as needed at $20 per manual plus shipping). You can use these anytime, beyond first year. Note that most participants now request just the PDF version, so that they can print out the manuals and provide to participants chapter by chapter, in a binder with a cover that they design. This also avoids printing costs noted below. It is up to you.
  3. Use of two marketing flyers that we provide as templates and the right to adapt these and use your logo on those flyers. You can also design your own flyers with our approval, which will not be unreasonably withheld.
  4. Use of the Center for Executive Coaching logo and name “Center for Executive Coaching’s High-Performance Coaching Academy” on your website and marketing materials.
  5. Participation in training via our member area and support as needed. Learning the materials is super easy.
  6. Membership in our Linkedin Group to share best practices.
  7. Access to our member area where we store recordings of our trainings.
  8. The right to purchase future Participant Manuals at $20 plus shipping (at cost) instead of the usual per participant fee, a savings of $495.
  9. One-on-one support by email and, when required, by phone.
  10. You also have a 30-day no-questions-asked money-back guarantee. If you are not satisfied by the end of 30 days and don’t want to keep your Facilitator’s Manual and Participant’s Guides after that time, even to hold when the opportunity arises to offer a program to clients or to the public, return them to us (because we pay shipping to you, you pay shipping back to us) and you will get a refund of your Starter Kit investment paid to us.

In exchange, we require you to agree to the following terms:

  1. Non Exclusive/No royalties. You have the non-exclusive right to use the materials described on the website (“materials”) to conduct a High-Performance Coaching Academy as an independent professional. The materials are provided by the Center for Executive Coaching and Andrew Neitlich (referred to herein as “Center for Executive Coaching,” “us” and “we”). With this program, you owe us no ongoing royalties.
  2. Additional Manuals. If and when you choose to purchase additional manuals, there is no minimum order, although you understand that shipping costs per manual decrease the more that you order. You are responsible for placing your order in time for printing and shipping to meet your timeline. Please contact us with any questions. Note that we use an outside vendor for printing and shipping and cannot be responsible for delays outside our control. If you anticipate high demand, please purchase inventory well ahead of time to be sure that you have Participant Manuals when you need them.
  3. Logos. In addition to your rights to use our logos as described above, you may add your logo/company name to the Participant Manual as an adhesive label that you print at your cost and apply to the right of the Center for Executive Coaching logo. This label must be approximately the same size as the Center for Executive Coaching logo. Moreover, for a $450 design cost, we can print Participant Manuals with your logo on them. You are responsible for shipping costs as per above terms. Contact Andrew Neitlich after purchasing your Starter Kit to make this happen.
  4. One Manual Per Participant. Participant Manuals are not transferrable and may not be borrowed/loaned, copied, sold, leased, or in any way transferred from one participant to another. If a participant leaves the program, you may not give their manual to another participant without paying for an additional manual. We do this to protect our intellectual property and to protect the value of what you are offering in the market.
  5. Single Seat. The Starter Kit is a “single seat” purchase for one person only that may not be transferred. If you have more than one person who will be offering this program in your firm, they must make a separate purchase of a Starter Kit first so that they can also be trained, and then you can together or individually purchase additional copies of Participant Manuals.
  6. You Handle Logistics and the “How.” You are responsible for all logistics of running programs, including marketing, arranging locations, providing materials, managing participants, staying in touch with participants between sessions, scheduling, graduation logistics, and all follow up before and in between sessions.
  7. Modifications to Printed Manuals. You are prohibited from reprinting the materials in any form or distributing them in any manner. You may not modify, make derivative works, or otherwise change the contents of these materials without written permission from the Center for Executive Coaching. Similarly, no part of the program materials may be adapted, printed, published, reproduced, duplicated, distributed, transmitted, or transferred without written permission from the Center for Executive Coaching. This includes using the materials in or as the basis of a film, video, television or radio program, article, story, brochure, book, or any written published or unpublished work.
    1. Note that, regardless of the above term, you are welcome to be flexible in how you deliver the content. You may make adaptations to number of participants, adjust program length, add assessments, add speakers, add or substitute topics, add case studies, and make other modifications to suit your audience; if in doubt, please ask!
  8. No Sharing, Reselling, or Training Others. You shall not sell, loan, or lease the materials and shall not permit or sublicense others to do so. You may not train others to use the materials.
    1. If you fail to sell any manuals you may not sell them, nor may you sell your Facilitator’s or Participant’s Manuals on sites such as (but not limited to) Ebay, Amazon, or similar online or bricks and mortar stores, or sell them to any other parties.
  9. Other Parties. This agreement in no way creates any other legal relationship between other parties and us, including between your clients and us or between your contractors/employees and us.
    1. You are not an agent, employee, affiliate or otherwise legally connected to the Center for Executive Coaching.
    2. You may advertise that you are licensed to deliver the Center for Executive Coaching’s High-performance Coaching Academy.
  10. Intellectual Property. You understand that the materials you are purchasing constitute a valuable proprietary product of the Center for Executive Coaching embodying substantial creative efforts and confidential information, ideas, and expressions. We are not claiming any kind of title to generic concepts like group trainings, group coaching, assessments, or long-term training and development programs, nor are we restricting your ability to compete in the market with other programs you might offer. However, title to the written and graphic materials provided to you by us remain exclusively with the Center for Executive Coaching and is protected by trademark and copyright law. Should you breach any of our rights under these laws, you understand and agree that our remedies at law may be inadequate and we shall be entitled to equitable relief, including without limitation, injunctive relief, specific performance, or other remedies.
  11. Indemnification. You agree to defend, indemnify and hold the Center for Executive Coaching harmless from any and all claims, demands, liabilities, obligations, costs and expenses of any nature whatsoever arising out of or based upon the use of the materials by you. Should any claims arise and be won by you, damages shall not exceed the cost paid to us by you.
  12. Attorney Fees. We have never been in a lawsuit because we attract great people in our business dealings and we work hard to form strong relationships. We intend to continue this track record. However, in the event that we must engage an attorney to enforce our rights under these terms, we shall be entitled to recover reasonable attorney fees.
  13. Payment. If you choose to make payment via installments, you agree that these payments are not a subscription that you can cancel. Rather, you are committing to a payment plan with a start and stop date and you agree to make all payments. You may not use our materials if you are not in compliance with payments.
  14. Due Diligence. You understand and acknowledge that this is a competitive business and we have not made any earnings claims. You have done your due diligence about competitors, financial projections, and legal requirements in your area and take full responsibility for the results you achieve.
  15. Florida Law. This agreement shall be governed by the laws of Florida.
  16. No Assignation. You shall not sell, assign, or sublicense any of the rights, authorizations, or permission granted herein.
  17. Entire Agreement. This agreement constitutes the entire agreement between us.


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