CEC Business Accelerator
Build the Business Behind Your Coaching Practice
Turn your coaching expertise into a stronger, more sustainable business with a 3-workshop, interactive program designed to help executive coaches clarify their market, strengthen their visibility, shape their offers, and grow with more confidence.
Designed for Executive Coaches Who Are Ready to Build and Grow Their Business
Many coaches complete certification with strong coaching skills, but still need a clear, practical path for building the business around those skills. The CEC Coaching Business Accelerator was created to close that gap with a coach-specific business-building experience for executive coaches who want to grow a sustainable practice.
The CEC Coaching Business Accelerator program focuses on executive coaches who want more structure, support, and confidence as they build or grow an independent coaching practice.
Through live instruction, interactive exercises, peer discussion, and real-world application, you’ll work through the essential pieces of building a coaching business — from defining your audience and clarifying your message to shaping your offers, strengthening your market presence, and converting prospective clients into paying clients.
This program is a strong fit for:
- New or recently certified executive coaches who are ready to turn their training into a business
- Coaches transitioning from internal coaching roles into independent practice
- Established coaches who have plateaued and want a clearer growth strategy
- Coaches who need support with messaging, marketing, pricing, packaging, sales conversations, referrals, and business structure
- CEC members or alumni who want practical support after certification
- Independent coaches who want a business-building program designed specifically for the coaching industry
Choose Your Coaching Business Accelerator Path
Enroll in the full accelerator for the complete business-building experience, or choose an individual workshop based on your current growth goals.
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Enrollment Option |
Best For |
Includes |
Standard Cost |
CEC Member Cost* |
|
|
Full Accelerator Best Value |
Coaches who want the complete business-building path |
All 3 workshops, 15 sessions, and full-program bonuses Save $200 when you purchase all three workshops together. |
$1,750 |
$1,300 |
View Details |
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Workshop 1: |
Coaches who need audience, positioning, and business clarity |
4 live sessions |
$650 |
$500 |
View Details |
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Workshop 2: |
Coaches ready to improve visibility, content, offers, pricing, and website strategy |
6 live sessions |
$650 |
$500 |
View Details |
|
Workshop 3: |
Coaches who want stronger sales conversations, referrals, and conversion strategy |
5 live sessions |
$650 |
$500 |
View Details |
*For CEC member pricing, please log into the member site to purchase the workshop or full accelerator.
Workshop I: Define Your Coaching Business
Aug 7th - 28th, 2026
Instructor: Michael Neuendorff
Areas of focus include:
- Shifting into the mindset of a business-building coach
- Clarifying your mission and vision
- Defining and refining your target audience
- Understanding where and how to find aligned clients
- Building the foundation for your marketing strategy
When:
Fridays, 11:30 AM–1:00 PM ET
4 Live, Virtual Sessions:
- Session 1: August 7
- Session 2: August 14
- Session 3: August 21
- Session 4: August 28
What You'll Earn:
- 6 Resource Development CEUs
- CEC Partial Complete Certificate
- CEC Badge
Cost: $650
Workshop II: Build Your Market Presence
Sept 4th - Oct 9th, 2026
Instructor: Michael Neuendorff
Areas of focus include:
- Building or improving your coaching website strategy
- Creating content that supports your positioning
- Packaging and pricing your coaching services
- Developing a content marketing plan
- Strengthening your social media presence
- Exploring tools that support visibility and growth
When:
Fridays, 11:30 AM–1:00 PM ET
6 Live, Virtual Sessions:
- Session 1: September 4
- Session 2: September 11
- Session 3: September 18
- Session 4: September 25
- Session 5: October 2
- Session 6: October 9
What You'll Earn:
- 9 Resource Development CEUs
- CEC Partial Complete Certificate
- CEC Badge
Cost: $650
Workshop III: Convert Opportunities into Clients
oct 23rd - nov 20th, 2026
Marketing creates visibility, but growth depends on your ability to turn interest into meaningful conversations and paying clients. In this workshop, you’ll develop a coach-friendly sales and conversion process that helps you approach prospective clients with more confidence, structure, and clarity.
Instructor: Michael Neuendorff
Areas of focus include:
- Strengthening your chemistry calls
- Selling your coaching services with more confidence
- Creating a repeatable client conversion process
- Building referral partnerships and strategic alliances
- Choosing the right business model for your goals
- Streamlining your operations for sustainable growth
When:
Fridays, 11:30 AM–1:00 PM ET
5 Live, Virtual Sessions:
- Session 1: October 23
- Session 2: October 30
- Session 3: November 6
- Session 4: November 13
- Session 5: November 20
What You'll Earn:
- 5 Resource Development CEUs
- CEC Partial Complete Certificate
- CEC Badge
Cost: $650
Workshop I, II & III: The Full Business Accelerator Program
Complete all three workshops, you move through the full business-building arc — from defining your coaching business, to building your market presence, to converting opportunities into clients. As a full accelerator participant, you’ll also receive bonus support to help turn learning into action, including a live integration session with Michael Neuendorff and an executive coaching website review.
Instructor: Michael Neuendorff
Areas of focus include:
- Defining your coaching business mission, vision, and target audience
- Clarifying your positioning and ideal client profile
- Building a practical marketing strategy for your coaching business
- Strengthening your website, content, and social media presence
- Packaging and pricing your coaching services with more confidence
- Creating a repeatable client conversion process
- Building referral partnerships and strategic alliances
- Streamlining your operations for sustainable growth
When:
Fridays, 11:30 AM–1:00 PM ET
16 Live, Virtual Sessions:
- Session 1: August 7
- Session 2: August 14
- Session 3: August 21
- Session 4: August 28
- Session 5: September 4
- Session 6: September 11
- Session 7: September 18
- Session 8: September 25
- Session 9: October 2
- Session 10: October 9
- Session 11: October 23
- Session 12: October 30
- Session 13: November 6
- Session 14: November 13
- Session 15: November 20
- Session 16: December 4 (Bonus)
What You'll Earn:
- 25 Resource Development CEUs
- CEC Partial Complete Certificate
- CEC Badge
- Bonus: Live integration session with Michael Neuendorff
- Executive coaching website review
Cost: $1,750
meet your instructor
Michael Neuendorff
PCC | Certified Mentor Coach | CEC faculty member
Michael Neuendorff is an ICF Professional Certified Coach, Certified Mentor Coach, and longtime CEC faculty member. A former marketing director at Oracle Corp. with a BS in Advertising from Arizona State University, Michael brings a unique blend of coaching expertise, business development experience, and practical marketing insight to the CEC Coaching Business Accelerator.
Michael has been coaching since 2008 and has been a member of the CEC faculty since 2019. In addition to leading CEC programs and in-person coach training seminars, he has built and grown his own executive coaching business, working with leaders in large and midsize companies in areas including communication, success in a new role, and building high-performance teams.
Through his work with executive coaching clients, coach trainees, and entrepreneurs, Michael brings a practical, real-world perspective to helping coaches clarify their value, strengthen their market presence, and grow a business they are proud to run.
Exclusive Member Pricing for CEC Insiders
Get discounted pricing when you purchase through your Member Site. This special offer is reserved exclusively for active members of the Center for Executive Coaching.