Top coaches understand that we are in two businesses: coaching, and business development. It is not hard to attract clients if you do the right things to get visible in your target market. There are no magic bullets, but the good news is that the proven methods typically feel natural and authentic. You don't have to make pitches or feel like you are a vendor hawking your wares.
Read the attached document for a business development assessment. If you are thinking of getting into coaching, this assessment will show you the best practices. The Center for Executive Coaching guides you to be credible and attract clients, whether as an internal or external coach.
Attached Document: Download CEC Business Development Assessment