Includes 27 proven coaching frameworks for immediate use and results with clients…

Here is your best path to coach dynamic leaders: A coach training and certification program specifically for accomplished professionals who aspire to be in the top 5% of coaches….

Our advantages: Delivering measurable results for clients – Practical and proven methods – Starting with the client’s challenges and opportunities rather than on academic theory or fads – Flexible for busy professionals – Members are highly seasoned and accomplished – Most personalized support of any program

Within a few months of starting your program, I got a $50,000 coaching engagement. Soon after, I got three new coaching assignments by using your tools and unique approach. Now the referrals keep coming.

– Len Rothman

In only 6 months since I finished the program I have now earned my PCC Credential and just signed my 3rd $50K+ company contract…I searched extensively before choosing the CEC and found NO other program that offers the combination of exceptional, practical content, a coaching toolbox my clients love, and branding and marketing content that has been THE key to my success thus far. The value is 10 to 20 times the cost.

– John Moore

Dear Professional:

If you seek a coach training program that shows you how to work with leaders, executives, managers, business owners, up-and-coming-talent, and/or other professionals — and phrases like ‘client satisfaction” “results,” “proven,” “practical,” “real-world,” and “personalized support” are important to you — you are in the right place.

The CEC program — which has been approved as an Accredited Coach Training Program (ACTP) by the International Coach Federation (ICF), for 60 hours for the Board Certified Coach (BCC) certification, and for training hours by the Human Resources Certification Institute (HRCI) — (HRCI) — not only provides you with comprehensive executive coach training; you’ll also be taken through a step-by-step process to establish your executive & leadership coaching practice.

If you want to start an external coaching practice, your program includes a detailed business development curriculum, tailored to attract your favored clients using proven successful strategies. This program includes one-on-one review of your marketing plan and support to identify the best niche for you and attract clients.


If you are an internal coach or wish to be one, the program shows you how to build credibility in your organization so that executives and managers seek you out for your coaching skills. We also help set up internal coaching organizations and train leaders and managers to add coaching skills to better engage, mobilize, and develop teams and individuals.

I can’t speak for other executive coaching programs and I won’t make earnings claims for you but I do know that some of our members are accustomed to earning in the mid-six figures and up, and at least one coach now earns $1.4 million while working to build a $5 – $7 million firm. In addition to coaching, some of our members also have published books, get paid to speak, and recognized as leaders in their respective markets. Equally important, once they graduate from the CEC, our members feel confident, comfortable, and competent as coaches — whether working to build credibility and attract clients, or working with clients on their most challenging leadership issues. In fact, many of our members get paid coaching engagements well before they graduate with us – all because of our practical methods and toolkits that you can put to work immediately for you.

Meanwhile, internal coaches become trusted advisers at all levels of their organizations.

In the next few minutes, I’ll show you how this is possible for you … Of course, choosing an executive coach training and certification program is not a decision to make lightly. Therefore, I appreciate your willingness to take the time to do your due diligence and get all of the information required to make the right choice for you. Keep reading to learn about what makes our Certified Executive Coach training program unique, how the program works, what you receive, pricing, and our pledge to you, along with testimonials from some of our members….Click any of the links below to get the details you want.

Would you rather see a webinar about the executive coaching opportunity?

When you join the Center for Executive Coaching as a member (we prefer to call students members because you have ongoing access to our resources and support), you can expect the following outcomes:

  • Both confidence and competence as coach who gets results for clients
  • A clear understanding of how to build credibility in the eye’s of leaders, managers, up-and-coming talent, and other decision makers who work with coaches
  • Specific methodologies and processes that are proven to get great results, delight clients, and develop long-term relationships with your clients
  • Plans to build and maintain credibility as a go-to professional in your field
  • Answers to your questions and challenges as you work with real coaching clients and build your practice
  • A cohort of highly-successful professionals who are passionate about helping leaders, managers, business owners, and up-and-coming talent achieve amazing results in their professional and personal lives
  • Immediate access to tools you can put to work with clients right away, even before you achieve certification
  • The ability to solve many issues for clients so that you are a trusted advisor to them.
  • For external coaches, a roadmap to attracting clients and winning engagements, and support throughout so that you never feel like you are going at it alone.

This course opened my eyes to the huge potential in Executive Coaching for me.

– Raghwa Gopal, Chairman, Gopal Holdings Ltd

This was one of the best professional development experiences that I have ever done while at the same time being one of the best values! The content and structure was ideal and struck the optimum balance of being immediately useful in my practice, being based on expert level Executive Coaching methods and frameworks, while getting the hands-on professional practice and role- playing to make it stick. In addition, this was extremely motivational and an excellent opportunity to get to meet like-minded professionals for further network expansion.

– Marshall Calman, Calman Business Advisors

Your program has been a lot of fun and a great learning experience. You provide great value (10 times the cost!) and have helped me shorten the time I thought it would take to get my coaching practice launched. I look forward to the teleconferences and always come away with a key insight that I can apply. So thank you.

– Jeff Haltrecht, Executive Coach, Ontario

A sincere thank you. You stretched me, which proves the value. Your program is smart, sharp, and to the point. It is full of content, and an absolutely great value. I got many insights into my business and my own behavior.

– Neall Ryon, Quest Coaching & Consulting
Our program is small and selective, with no more than 30 active members in the program at any one time. About 70 percent of our members come from referrals. The small size of the program allows you to focus on YOUR specific goals, and get the support you need to succeed.
... Members come from a variety of backgrounds, including: successful executives and managers who want a new career path; professionals who want to add coaching to their service offerings (i.e., management consultants, HR consultants, accountants, and attorneys); psychiatrists and psychologists; coaches who want to take their practice to a new level; HR executives; high-level training and development professionals; pastors and church leaders; non-profit executives; baby boomers looking for a new career; seasoned retirees looking to get back into the workforce; retired government personnel who served in leadership positions; elite athletes who want to bring their knowledge about top performance to organizations; speakers; authors; and entrepreneurs. We have trained people from such organizations as: AT&T, Procter & Gamble, Bank of America, Xerox, Deloitte, Microsoft, Valassis, Bristol-Myers Squibb, Booz Allen, McKinsey Consulting, Lexis Nexis, Caterpillar, Inland Steel, the National Basketball Association, Philips, Macy’s, Ralph Lauren, Kaiser-Permanente, Ascension Health, and the Department of Defense. We have also created private-label executive coaching programs for international organizations, including one of the world’s largest coach franchises. We have also trained professional athletes, a 3-time Olympic medalist, and some elite athletic coaches who all want to get into corporate and leadership coaching. We train both independent coaches and internal coaches. We train both independent coaches and internal coaches. The common denominator of the people who join our program is that they are already successful, dynamic people who are smart, have a passion to help people achieve extraordinary results, and are committed to ongoing learning and development. If you have the above attributes, want to make a difference, and feel truly passionate about helping other people get even better, then executive coaching might be a perfect fit for you.

10 out of 10! You have accelerated my creative juices. I see many new possibilities for my coaching and consultancy practice. The energy level is very high, which really helps learning and creativity, and time has flown by!

– Iain Pullinger, CEO, the PPM Doctor Limited

I am now convinced I can be a ‘go-to’ coach.

– Professor Nathaniel Oghagbon, CEO, Nth Concept Coaching

The course provided inspiration and practical know-how to be the best one can be in the competitive field of executive coaching.

– Russell Haack, MABC, The North Star Coach

Our philosophy is simple: Focus on value, measurable results, and impact from the client’s point of view. Deliver value for clients and you will succeed.

Other coaching programs tout a particular approach, often based on fads, jargon, and fluffy, unproven ideas rather than on what gets measurable results. Still others emphasize a particular theoretical bias that can limit a coach’s flexibility and breadth. Many of these programs come across as evangelical in nature, pushing a particular philosophy onto clients regardless of what the client wants or needs.

We are different.

In contrast to other programs, we start with specific challenges that leaders, executives, managers, business owners, up-and-coming talent, and other professionals face. From there, we offer practical coaching solutions to address those challenges. Our solutions are grounded in research from psychology and best practices in leadership and organizational development. More importantly, they have been applied in the field, in over 32 countries by coaches around the world, and they work.

To us, the best way to become a successful coach is by having practical tools, methods, and processes that get results and then by practicing coaching…all so that you get results with and bring value to clients. These tools come from eclectic but proven research in cognitive psychology, positive psychology, neuroscience, and best practices from the top business thinkers about leadership and organizational development. At the same time, we teach you methodologies that incorporate both behavioral and perceptual/transformative coaching.

... At the root of everything we do is the strong belief that everything starts and ends with your clients – whether you are working with executives, managers, business owners, up-and-coming talent, or other professionals. By learning how to get results and have impact with your clients, you will succeed as a coach. We show you how to do that with practical methods and toolkits, ongoing support, and a belief that coaching is a practice and – as such – requires practice for success.

Before telling you more about the Certified Executive Coach training program and exactly what you receive, let me tell you a bit more about the organization. First, my name is Andrew Neitlich, and I am the Founder and Director of The Center for Executive Coaching. I have been coaching clients for almost two decades, and have a busy practice focused primarily on professional service firms, university administrators, executives in large regional and national non-profits, entrepreneurs and their teams in emerging growth companies, and healthcare executives. I started out as a management consultant after graduating from Harvard Business School in 1991. After I had success leading a number of multi-million dollar projects, my clients started requesting coaching as an alternative to the highly invasive consulting process. When I shifted to a coaching model, I made more money with less time and effort, and had a lot more fun. It didn’t take long for my former consulting colleagues to ask me to train them, and their associates, to get into executive coaching. Once they started referring me to their colleagues, I formalized the Center for Executive Coaching in 2002.

Since then, we have been accredited as an ACTP by the International Coach Federation, approved for 60 hours towards the Board Certified Coach (BCC) certification, and approved for continuing education with the Human Resources Certification Institute. Professionals from 32 countries around the world have joined the program. We have been hired by the world’s largest business coach franchise to develop their executive coach training content and curriculum. Companies and associations worldwide hire us to train their employees and members to learn how to coach executives and managers.


Meanwhile, I was fortunate to team up with Guerrilla Marketing Founder and Father Jay Conrad Levinson to write a series of books with him, including: Guerrilla Marketing for a Bulletproof Career (included when you join the Center for Executive Coaching Certification), and Guerrilla Marketing for Coaches. This is in addition to the proprietary textbooks for The Center for Executive Coaching, including: Elegant Leadership: Simple Strategies, Remarkable Results; The Way to Coach Executives; and The Career Transition Coach Training Manual.

Before you join this program, I invite you to call me directly on my cell at 941- 539-9623 so that we can confirm that there is a fit. I don’t know any other program that gives you the Director’s personal cell phone, and I do this because this program really is different. All I ask is that you first read this entire page and make sure that you think there is a fit with your goals and budget, and that you are excited about joining the program. If you have more general questions, email us at


You can join our distance learning program or come to our in-person Executive Coach Certification Seminars at a resort on the beach in beautiful Sarasota, Florida. Note that our Seminars include membership in our distance learning program so that you get lifetime support before and after you attend our in-person program.

Our next in-person Seminar dates are:

  • November 10 – 13, 2016
  • February 16 – 19, 2017
  • May 18 – 21, 2017

Click here for more info.

Click here for a typical seminar agenda.

The emphasis of our Certified Executive Coach training and credentialing program is simple: Get great clients, get great results, and build a successful practice.

Comparison with other Coach Training Programs

Criteria Center for
Other Programs
ICF ACTP Yes ? – Watch out for programs that are only ACSTH providers
Offers Board Certified Coach certification with all options Yes ?
Distance learning and/or seminar Yes ?
Start anytime via open enrollment and our convenient orientation process Yes ?
Focus on coaching executives, managers, up-and- coming talent, and business owners in a wide variety of organizations Yes Avoid programs that are generic or focused on life coaching!
27 in-depth, practical coaching methodologies that get results with demanding clients Yes Avoid imitators.
Robust approach that builds credibility in a market with high expectations of coaches Yes Avoid the cheap, lightweight programs
Hundreds of hours of audios and videos for self-study Yes ?
Live teleclasses and webinars taught directly by the founder and director Yes Watch for programs where your trainers don’t have an in-demand coaching practice
Personalized support directly from the founder, who also has an active coaching practice Yes ?
Cohort of highly seasoned, accomplished, and intelligent professionals from around the world Yes ?
In-depth guidance, coaching, and processes to build a successful coaching practice Yes No other program offers our level of content and support. Guaranteed.
We have trained people from top companies Yes ?
You are always a member and always receive mentoring, guidance, and support at no additional charge Yes ?

Following are the ways that we help you succeed, as well as why we stand out:

  • ... Proven coaching methodologies, processes, and tools. One of main reasons an executive hires a coach is because the coach has a proven, proprietary methodology that gets results and addresses their most pressing issues. Unfortunately, most coaches don’t have a proprietary methodology, or even know what one is. They just ask open ended questions in the hopes that the client has some sort of sudden insight. At the Center for Executive Coaching, we give you a the methods, processes, and tools for an efficient path to results with clients. We also show you how to create your own coaching methodologies, so that you continue to stand apart with your own branding.
  • A no-fluff focus on results to delight clients and have them keep inviting you back. If you aren’t getting specific, ambitious results with clients, you aren’t going to last long in this business. Our program has no fluff. We give you ways to assess your client and the situation, understand gaps between where the client is and wants to go, and develop a clear path to getting results — results worth five to ten times your fees. At the same time, we practice what we call “nowhere to hide coaching,” so that your clients are willing to look in the mirror and face the real issues.
  • Not a life coaching or “coach light” program. Watch out for programs in the market that come from a life coaching bias, emphasize what seem to be fads or trends, are overly theoretical or academic, or that don’t have the kind of substance that will appeal to demanding executives, managers, and HR decision makers. Even though those types of training programs were among the first in the market and are the largest, clients are quick to shun coaches with that kind of training. Not every coach training program prepares you to succeed as an executive & leadership coach. There are many programs out there that we call “coach light” or that come from a life coaching background. Assuming you can get yourself hired at all, the content that you learn in many of these programs will get you fired immediately — especially by a busy, already-successful, and skeptical executive. That’s why every day we hear from coaches who went to other training programs – including some of the largest in the market — and then come to us saying, “My coach training program didn’t prepare me with the right content or support to succeed as an executive coach.”
  • ... Content with both depth and impact. Our content is rich and deep. It focuses on the key issues that executives face. We know what executives expect, and we know that other programs fall short. When you join The Center for Executive Coaching you receive practical solutions to help your clients:
    • overcome feelings of overwhelm and juggling multiple priorities;
    • communicate powerfully;
    • develop leadership presence;
    • overcome beliefs that might be limiting their success;
    • advance their careers;
    • set strategic direction and implement strategic priorities effectively;
    • engage and mobilize employees;
    • build a powerbase of strong business relationships;
    • make things happen in complex, politically-charged organizations;
    • manage up successfully;
    • collaborate effectively;
    • influence others with impact;
    • think comprehensively about complex issues to achieve clarity and make sound decisions;
    • develop a high-performing culture;
    • lead high-performing teams; and
    • lead change effectively.
  • A comprehensive approach. Some coaching programs focus only behaviors, while others only deal with one’s internal state and way of being. The Center for Executive Coaching takes a comprehensive view of the client and of human performance. We start with perceptions, behaviors, and overall ways of being. Then we focus on the client’s relationships, key decisions, strategic issues, organizational culture, and even any distractions outside of work that might have an impact on their performance. Even with this comprehensive approach, we still insist that our coaches learn how to coach efficiently. For this reason, we show you how to create a high-impact coaching plan based on each client’s unique situation and goals.
  • The practical “how” of coaching. In other programs, graduates are left hanging when it comes time to get into the real world. In contrast, we show you the how: how to set up engagements; how to lead productive sessions; how to handle challenging clients; how to write a contract/proposal; how to assess; how to develop a coaching plan; and how to measure and track results.
  • A practical process for results and client satisfaction. If you academic theory, join a ridiculously- priced program at a local college or university. Then come back to us to fill in the gaps. Our process is grounded in best practices and proven theory. However, unlike other programs, we show you how to get measurable results with demanding executive-level clients and the people who decide to bring coaches into their organizations.
  • Help to become an established expert and thought leader. To succeed as a coach, you should think of yourself as more than a coach. You are a thought leader, an expert, and a trusted advisor. Once you have this perspective, huge opportunities become available to you. You can write books, speak, develop seminars, and become a sought-after expert in the market (yes, we have modules on these topics along with examples to guide you). You can also offer multiple services to your clients, depending on your interests and talents, and including consulting, training, and facilitation. Of course, you can focus on offering one-on-one coaching, but with this new perspective, you can become the go-to professional and open up all sorts of new possibilities. There is an art to making this happen, along with a few key skills and strategies. We show you how.
  • An acclaimed toolkit of solutions for you to use immediately with your clients. This is not a fuzzy or theoretical program. You get practical, hard-hitting tools to use with your clients, including dozens and dozens of interactive toolkits, processes, and methodologies loaded with insights and powerful questions for clients to consider. You can even adapt and re-brand these tools with your name and firm, so long as you give us a footnote. This benefit saves you the trouble of having to reinvent the wheel and lets you get started immediately as an executive coach.
  • ... Flexible for your busy schedule. Our members are often busy professionals, and some are working full time while preparing to make a change. Others are completely available to dedicate their full attention to the program. That’s why we set our program up so that you can learn in the way that works best for you. It starts with an orientation call to discuss your goals and develop the best approach for you, along with a Quick Start Guide and your syllabus. Then you choose from a variety of ways to learn the materials, depending on your schedule and preferences. Listen to weekly live telecalls. Log into our member database to listen to all of our past telecalls. Practice coaching with other members, or with your colleagues; if you record these sessions, we are delighted to review them for you. Set up coaching conversations with the Director and Founder. In addition, you get printed manuals that contain all of the tools and methodologies. Finally, we offer live seminars for those who want an intensive, rapid path to Certification.
  • ... Approved by the right organizations. We are approved by both the International Coach Federation, 60 hours towards the Board Certified Coach (BCC) certification, and the HR Certification Institute (HRCI). Click here to see the program description in ICF required format.
  • ... We go way beyond teaching just the core competencies. Core competencies are crucial to learn, and yet they are not enough to succeed as a coach. Unfortunately, that is where other coach training programs start and stop. Not here. We understand the psychology of different kinds of coaching clients, and train you to deliver solutions that get results.
  • Phenomenal business development system to attract clients, build your practice, and develop your own valuable brand. Yes, major organizations send their professionals to us for training as a coach. At the same time, for the solo coaching professional or firm owner, you won’t find a better place to get the support you need to attract clients and build your practice. You get three marketing manuals, and valuable guidance about the best way to set your practice apart, get clients, and build a firm. We are also delighted to review your marketing plans and messages; members rave about our ability to make their marketing strategies and materials much more effective. The program is priced so that a single client pays back your investment immediately.
  • Highly personal support throughout. This is a small, exclusive program. All teleclasses are taught directly by me, the Founder and Director of the program. You can email me any time to set up a meeting to talk about your marketing, client situations, or practice coaching conversations. I pledge to get back to your requests within one business day, and members report that my personal commitment to their success is one of the most remarkable parts of this program. We also match you up with other members on request, so that you can form alliances and get support from them, too.
  • Unlike the directors in many other programs, I not only lead a coach training program, but I also have a full, successful coaching practice. This means that I bring real case studies and challenges to you during classes, and keep updating the program with new examples and situations.
  • Ongoing upgrades. We constantly add new content as part of your program. For instance, based on a recent assignment with a billion dollar organization, we added a PowerPoint training about engaging and mobilizing employees, and another PowerPoint about leading up and influencing throughout an organization. Both of these presentations included live webinars (now recorded and in your member area). You are welcome to use these and adapt them with your clients – giving you instant experience and solutions to offer in addition to the coaching toolkits already described.

This has added great insight into how to add value to client needs, exploring ways of converting challenges to opportunities and ideas into reality. Your ability to bring concepts into reality adds great value to each participant so they can utilize the information in their coaching business.

– Catherine Rocheleau, Ignite Solutions Consulting

You get right to the point with strategies and structure for executive coaching. Thank you from moving me from being a generalist to being a specialist.

– Jim Reilly, Executive Coach, Keys to the Business

You helped clarify the direction for me to move forward. Excellent overall experience.

– Wolf Weber, Contigro Performance Solutions Ltd

... The program is designed to give you a number of choices, depending on your schedule and how you learn best. Meeting You can take our distance learning program (which includes live teleclasses and self-paced learning) and you also can come to one of our 3½-day in-person seminars in Sarasota, Florida. First, if you like what you have read so far and your timing is specific and soon (you can start our program any time), you should email us at Please describe your background and goals, or submit a resume or LinkedIn profile link. We can schedule a conversation to assess mutual fit. As the Founder and Director of the program, I want to speak to each and every prospective member before you enroll.

Then, to move forward, sign up by clicking any of the red buttons on this page. You can join anytime, because each of our weekly teleclasses stands on its own and because we have an orientation call with me to get you going. Your manuals (The Way to Coach Executives, The Career Coach Transition Manual, Guerrilla Marketing for Coaches, and three more) and a welcome letter are mailed to you Priority Mail. You also receive a password to our member area and invitations to our weekly live telecalls. We have three one-hour telecalls each week. Each call stands on its own. If you miss a call, it is recorded and put in your member area, so that you can listen to it at your convenience. You can even download calls as mp3 files. We can always schedule time to review any content on the call.

As soon as you receive your materials, you schedule an orientation call with me. On that call, we discuss your goals with the program, and the best path given your aspirations, schedule, and learning style. For some people, this means an emphasis on marketing your practice and attracting clients. For others, we develop the fastest path to certification as an executive coach. For others, we develop a plan to get you grounded in the fundamentals of coaching, and advance from there. It is up to you. Because this is a small program, you get a high level of support and personalization.

To get Certified, you need to submit six coaching conversations, which we review together. It takes most members three to six months on average to get Certified with our Certified Executive Coach designation, and a bit longer if you want the ICF designation (due to their requirement of live participation)..

Once you join the program, you are a member for life. Members from five years ago still call regularly to discuss current client issues, new marketing strategies, and to keep up with new content as we add it. You can also send over any new marketing materials anytime for review, including your website. We are REALLY good at helping people improve their marketing strategies and collateral.

... We also offer in-person coach intensive programs that result in participants getting Certified in a few days. However, you need to be a member of our distance learning program to be eligible to attend. If you want to get Certified more quickly, attending one of our in-person programs might be your best option. Also, participants rave about the format, pace, practical exercises, and the fantastic people they meet. To learn more about our in-person programs, click here.

The overall value was gaining an operational understanding of how to build my business and do my business. One of the biggest benefits is developing relationships with talented participants. Great!

– Len Rothman, Leadership & Executive Development, Leadership at Work LLC

This program helped me to clarify my niche, gave me additional frameworks to incorporate into my business, and left me with a clear action plan to take my business to the next level.

– Joan K. Sloan, Owner, By Example LLC, Coaching and Performance Consulting

The program stimulated ideas, gave opportunities to practice with other ‘like’ professionals, and provided and international network of opportunity. I was able to focus my vision for an executive coaching practice and see where my unique edge was.

– Nicole Haibach, Executive Results Director, Authentic Holdings

Finally, we are an accredited ACTP with the ICF. We offer all of the hours you need along with the required mentor coaching and oral examination. This is the only part of the program I do not teach personally. Instead, Sheri Boone, a Master Certified Coach with the ICF and perhaps the top mentor coach in the world, runs this program – and people rave about her work.

Here is the Center for Executive Coaching Certified Executive Coach Curriculum in Full….

All content is covered in your manuals, via live teleconference with case studies and practice coaching, and on recorded audio lectures and teleconferences from our past classes. Plus, you work on these materials one-on-one with other coaches and with Director and Founder Andrew Neitlich. Not included below are frequent bonus lectures about opportunities in specific industries, or new marketing technologies.

Coaching Content, Process and Engagement Structure

Part I: Foundations
  • Coaching Defined
  • Why Executives Hire Coaches, and What That Means for You
  • The Seven Orientations of the Executive Coach
  • The Three Domains of Coaching
  • ICF Code of Ethics and Core Competencies
Part II: The Executive Coaching Process
  • The 8-Part ‘shop talk’ process
  • Your 3- or 4 Part Proprietary Process & Methodology
Part III: The 10 Key Coaching to Get Clients Conversations and Their Benefits
Part IV: The Assessment Phase, including:
  • The Proprietary Center for Executive Coaching
  • 360-degree Verbal Assessment
  • Off-the-shelf Assessments
  • Creating a Career Development Plan with Leadership to build your credibility Teeth
  • The Proprietary Center for Executive Coaching makers and VIPs
  • Executive Dashboard
  • Observing the client in action with tools
  • PLUS: Six other methods to assess the client
Part V: Behavioral and Perceptual Coaching
  • Behavioral Coaching for Blind Spots
  • Behavioral Coaching as an Organizational Development Tool
  • The 3-Step Perceptual Coaching Process
Part VI: Coaching Frameworks
  • Personal Domains
  • Strategic Planning
  • Communicate Simply and Powerfully
  • One-on-one Influence Conversations
  • The Influence Campaign
  • Managing Up
  • Engaging and Mobilizing Employees
  • Power Base
  • Coaching Teams
  • Managing Time
  • Building for the Future
  • Creating a High-Performance Culture
  • Succession Planning/Leadership Development
  • Coaching Through Change and Transitions
  • Mergers/Acquisitions
  • Significant Performance Improvement & Turnarounds
  • Thinking Comprehensively
  • Career Development & Transition Coaching
Part VII: The Coaching Agenda/Structure
  • From the Client’s Perspective
  • The Coach’s Week
Part VIII: Case Studies
  • 22 Case Studies in Executive Coaching
  • What to Do If You Get Stuck
Attracting Clients and Building a Successful Firm

Introduction: If coaching is booming, why are so many coaches struggling to get by?

Step I: Lay a Solid Strategic Foundation
  • The three requirements for ongoing success as a coach Choose a profitable target market
  • Develop robust coaching solutions for your market
  • Develop your compelling marketing message and brand
Step II: Use Low-Cost, High-Impact Tactics to Get Clients
  • Set up your testing laboratory
  • The most powerful tactic in your arsenal
  • Alliances to bring you a stream of business
  • Achieve expert status through information and by educating your market
  • Internet marketing tactics
  • Leadership to build your credibility
  • Creative strategies to reach top decision makers and VIPs
Step III: Close Engagements
  • Overcome low-pricing self-esteem
  • Ask questions that engage and assess fit
  • Handle concerns and objections with finesse and grace Strategies to close the deal
  • How to write a powerful proposal’and when not to
Step IV: Keep Clients for Life, or at Least for a Long, Long Time
  • The value of your first client, and every client that follows
  • Deliver value and create raving fans
  • From foothold to a major presence
Step V: Build a Firm to Enjoy Lasting Wealth
  • The firm-builder mindset
  • How to develop a framework that turns into ongoing wealth Twelve steps to a successful book
  • Information products to get up to 100 times the price of a book
  • Group coaching packages, seminars, subscriptions, and leadership circles
  • Certify others and/or license your content
  • Get bigger engagement by contracting with or hiring other coaches and experts
  • Develop tools for clients and for other coaches
  • Chapter Thirty-One: Create a center of excellence or an institute
Step VI: Create Your Million-Dollar Business Plan
  • Your million-dollar business model
  • Your action plan
  • Final Pep Talk: Claim your power as a coach and trusted advisor

Following are the details about what you receive with our program. This is a long list because we have a range of ways to help you become a successful coach, depending on your learning style, schedule, and goals. You receive:

  • An orientation call directly with me to get you started, based on your goals, schedule, and how you learn best. We can have many conversations and calls during your training, and this is the first.
  • Ongoing access to an exclusive member area filled with hundreds of hours of past teleclasses and webinar trainings, video demonstrations, marketing resources, coaching plans, sample proposals, and all future classes in case you miss any.
  • ... The Way to Coach Leaders, Executives, and Managers (429 pages), a proprietary, comprehensive manual that shows you the key coaching conversations and best-practice approaches to coaching leaders, business owners, and up-and-coming talent. This book is updated with the latest, best-practice coaching methodologies. It includes: Leadership Coaching Foundations, The Coaching Process, Key Coaching Conversations, Coaching for Individual Effectiveness, Coaching for Strong Professional Relationships, Coaching Situations Supporting Organizational Initiatives, Career Coaching, Business Coaching, and four addendums with coaching case studies. It includes over two dozen coaching methodologies, along with proven approaches to improving leadership effectiveness via both behavioral and perceptual approaches. There is no coaching textbook available anywhere that is as practical, comprehensive, and results-driven as this one.
  • Additional manuals from our library, focused on career coaching and business development. These are mailed to you anywhere in the world via Priority Mail.
  • Three one-hour teleclasses each and every week covering our full curriculum. Each teleclass stands completely on its own, so that you can start the program any time – especially with the orientation call and Quick Start resources we give you. Remember: If you miss a class, each one is recorded and placed in your member area for anytime review.
  • A complete set of 27 proven, proprietary methodologies via our acclaimed Coach Master Toolkit. Each of our tools, used by hundreds of coaches around the world with proven results, is available to you to download as a document (approximately 500 pages in total!), along with a webinar. That way, you can use the tools immediately, and get started right away as a coach. We also practice using these toolkits in our curriculum so that you continue to develop mastery. Simply put: NO OTHER PROGRAM OFFERS THIS LEVEL OF DEPTH AND BREADTH IN COACHING TOOLKITS THAT ARE FOCUSED ON GETTING RESULTS FOR MANAGERS, EXECUTIVES, LEADERS, BUSINESS OWNERS, AND UPAND-COMING TALENT. What’s more, you can even re-purpose these tools for seminars, trainings, facilitated meetings, group coaching, and internal leadership development programs.
  • Resources about “the how” of coaching: How to set up engagements; how to determine scope, boundaries, and pricing; how to start, conduct, and end sessions; how to handle challenging clients; template coaching plans; sample proposals; sample assessment tools and results; and ongoing practice and demonstrations.
  • 8 hours of video demonstrations of leadership coaching, all in your member area for anytime access.
  • Ongoing personal support, whether to discuss coaching, how to set up your practice, or how to be a successful internal coach.
  • Review of your business development strategies, including ongoing educational series on everything – and I mean everything – you need to do to succeed in your practice. No other program comes close.
  • An Online Coaching Conversation Generator: Over 1,000 coaching questions for specific leadership situations. That way, you have at your fingertips a companion library of coaching questions to help you develop deep, impactful coaching conversations with clients.
  • Access to one of the most highly validated off-the-shelf assessment tools on the market, including your own personal assessment and executive session – a $750 value.
  • Review of recorded coaching conversations for ongoing improvement. We match you up with fellow members or you can work with your colleagues, friends, or clients. Either way, I will personally review these conversations with you and provide feedback from the point of view of the ICF competencies as well as a demanding client’s perspective.
  • Practicum. We match you up with other members for coaching practice, and you can use this experience for ICF coaching hours, too!
  • ... An 8.5″ X 11″ certificate documenting your completion of the CEC program. This credential recognizes your mastery of the CEC proprietary materials, skills, strategies, and business acumen enabling you to offer the services of executive coach. You also receive marketing collateral to add to your website or business card documenting your Certification.
  • Lifetime access to our international network of coaches, referral opportunities, and listing on our coach directory.
  • We include the complete “Certified Career Coach” program, including certification and an 8.5 X 11” Certificate (yes, hours for this program also count towards ICF designations). This program costs $3,500 separately.
  • Full access to our Business Development Intensive series of webinars, business development tools, hundreds of marketing samples and examples, and a series of past teleclasses focused on business development for coaches.
  • ... Flexibility: You can sign up now for the ICF designation, or you can upgrade later. Either way, our program offers you a highly flexible and effective path to the ICF designation if you want one. All of our training hours about coaching competencies always count towards ICF requirements.
  • ... 60 Hours towards the Board Certified Coach (BCC) Certification. The BCC is a growing alternative to ICF designations for professionals with a Masters Degree or higher. All of our programs include the training and practicum component of the BCC.

The price of the program is set up so that you pay back your investment and more with just one client. Plus, we are happy to provide no-cost financing. You have 4 options, depending on your goals and budget.

New: All of our options now include — at no additional cost — 60 hours towards the Board Certified Coach (BCC) Certification and the required 30 hours of coaching if needed.

If the financing options shows don’t fit your budget, and you are a good fit, we are happy to spread payments out longer. Call Andrew Neitlich right away if financing is all that is keeping you from joining: 941-539-9623. Also, if you don’t see the program you really want, call and perhaps we can customize a program for you.

If you aren’t sure that you want the ICF designation, and want to keep your options open:

Option One: Get the Center for Executive Coaching Certified Executive Coach Designation.

If in doubt, start here. You receive everything described on this website, excepting the International Coach Federation (ICF) Mentor Coaching and Examination Process and ICF application support. This is the ideal program if you want to get Certified as an Executive Coach and learn best-practice conversations, tools and methodologies to get great results with clients. Many coaches don’t have a need for or anticipate needing an ICF designation, or want to keep their options open; if this describes you, this option will get you set up with all of our content and materials to attract clients and establish yourself as a go-to coaching professional in your market. This program includes all but 10 of the required ICF training hours, which lets you keep your options open anytime you decide to move forward with the ICF designation application process. Plus, you can always upgrade at the then current pricing. The cost for this option is $5,000 — which is in the mid-range of the market — and you can pay in 10 monthly installments of $500 per month. Even if you get Certified sooner than 10 months, as most members do, you can keep paying your monthly installments. Or, pay up front and enjoy a $100 discount ($4,900).


Option One:
Click Here to Pay in Monthly Installments Click Here to Pay in Full

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

Questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

Option Two: Get Certified as a Certified Executive Coach via an In-Person Seminar.

Accelerate your Certification as a Certified Executive Coach with our in-person seminar. We offer our 3-and-1/2-day seminar every quarter, in beautiful Sarasota, Florida (you only need to attend one). The seminar is a highly intensive coach training, and members come from all over the world. They absolutely rave about our seminar experience, which is high-energy, fast-paced, fun, and highly engaging. By attending a seminar, you accelerate your hours towards ICF, and also receive certification as a Certified Executive Coach through the Center for Executive Coaching. This Option includes everything described in Option One (including all but 10 of the required ICF training hours), along with the in-person seminar. The cost of this program is $7,500. You can pay in 10 monthly installments of $750, or pay up front and save $150 ($7,350).

Click here for more information about our seminar.

Click here for the seminar agenda.

Option Two:
Click Here to Pay in Monthly Installments Click Here to Pay in Full

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

If you already know that you want an ICF designation:

Option Three: Get the Complete ACTP Program via Distance Learning.

If you already know that you want an ICF designation and are looking for a program to help you do that, choose this option. This option includes the comprehensive ICF Mentor Coaching & Examination process along with the full 125 hours (of which 100 are live hours) the ICF requires. You can complete the mentor coaching program in parallel; it takes place over ten hours via teleconference, with a small group size of no more than 10 people per class. The cost of this program is $7,500. You can pay in 10 monthly installments of $750, or pay up front and save $150 ($7,350).

As with all of our options, this option includes 60 hours towards the Board Certified Coach (BCC) certification, including practicum if needed.

Option Three:
Click Here to Pay in Monthly Installments Click Here to Pay in Full

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

Option Four: Accelerate the ACTP Process by Attending an In-Person Seminar.

Accelerate your ACTP Program and Certification as a Certified Executive Coach with our in-person seminar. We offer our 3 and 4 day seminar every quarter, in beautiful Sarasota, Florida (you only need to attend one). The seminar is a highly intensive coach training, and members come from all over the world. They absolutely rave about our seminar experience, which is high-energy, fast-paced, fun, and highly engaging. By attending a seminar, you accelerate your hours towards ICF, and also receive certification as a Certified Executive Coach through the Center for Executive Coaching. This option, which includes everything we have, costs $10,000. You can pay in 10 monthly installments of $1,000, or pay up front and save $200 ($9,800).

Option Four:
Click Here to Pay in Monthly Installments Click Here to Pay in Full

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

I love your humor! Great presentation, frameworks, and you even show how easy it can be to write a book. The overall value I received: expanding my thinking, networking, gaining new tools, and learning how to create and market my own effective tools and processes in my business.

– DJ Sie, Conscious Business Creation

I have moved from indecision to decision. You need to emphasize how much FUN it is! Positively energizing.

– Molly Sherrick Phifer

The CEC Pledge

1. I will personally provide the highest level of personal support possible, including one-on-one discussions directly with me and a rapid turnaround time in responding to your requests and questions.

2. I teach all classes personally, not someone I have trained. That way, you work directly with the program developer.

3. My team and I will go out of my way to help you achieve your specific goals and aspirations as a leading executive coach and advisor.

4. Once you join our program, you are a member for life. We don’t just cut you loose after you graduate.

You now have all of the information you need to make a decision. The bottom line: If you are a good fit for this program and become a member, I will go out of my way to help you succeed as an executive coach, feel confident and competent, and turn your passion for coaching into success. If you think there is a fit, call me now at 941-539-9623, or email us at to set up a meeting.

Thank you for your time and I look forward to speaking with you.

... Sincerely,
Andrew Neitlich
Founder and Director
The Center for Executive Coaching

From our selection of articles:

At the request of our members, the Center for Executive Coaching now offers — at no additional cost to members of our Executive Coach  Certification program — Specialty Leadership and Executive Coaching Designations. Best of all: The process to get one of these designations is designed to position you in your target market, meet decision […]

The attached recording introduces you to 25 potential coaching niches, along with why a niche is important to have and our “70/30” rule. It also includes a discussion in the middle about what sets the CEC apart. At the end we discuss what you receive with our program. At the end, please email us at […]

After viewing the video recording of our most recent Open House, enter your email in the box describing the ebook and we will email you a copy right away. At the same time, please email Director Andrew Neitlich directly at to set up time to discuss, identify the best program for you, and answer […]

If you are a leadership coach, you already know that we are truly blessed to be working in one of the most fulfilling and fun professions that there is. In the spirit of the many obligatory gratitude emails that you see every Thanksgiving, following are ten reasons why we should feel super grateful. If you […]

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