How a business coach expanded into executive coaching

Antonio McCoy worked for the United States Postal Service (USPS) helping customers improve their marketing and sales campaigns using mail. He was so good at it that his customers wanted to pay him, but of course as a federal employee he couldn’t accept payment. He also coached over 400 postmasters about helping their customers improve results. All of this made him a natural business coach. Until a year ago, 100% of his business was business coaching. Then he chose to expand into executive coaching, specifically working with minority executives in school systems. In this video, Antonio tells his story and offers six great pieces of advice. His last piece of advice is unique and really valuable — and few coaches are doing it. Please listen until the end to hear what he has to say about this very unique and cutting-edge way to market your practice and stay in touch with clients and prospective clients.

Enjoy! If you like this and other interviews with Center for Executive Coaching graduates, we should talk! Contact us anytime after you review the programs on our website: 941-539-9623 or Be sure to tell us a bit about your background and goals as a coach.

From our selection of articles:

Prospective clients often ask for assistance justifying that executive coaching will provide a return. Here is a stock answer you can give to your clients or internal sponsors when you are asked:First, the International Coach Federation, the leading coach professional organization, has conducted and reviewed studies about coaching in organization. They found an average return […]

Sometimes prospective members ask us why we don’t have a very formal application process compared to other coach training programs. All we ask for is a brief bio, CV, resume, or Linkedin profile. We are also happy to schedule a brief phone call to confirm fit. That’s usually enough to know whether a prospective member […]

Here is an important fact: If you practice coaching with other coaches, you can count that as barter and therefore as paid coaching hours towards your ICF designation. The ICF website makes that very clear.The Center for Executive Coaching has a large pool of members/coaches who are pursuing their ICF designation. We keep an active […]

After viewing the video recording of our most recent Open House, enter your email in the box describing the ebook and we will email you a copy right away. At the same time, please email Director Andrew Neitlich directly at to set up time to discuss, identify the best program for you, and answer […]

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