Center for Executive Coaching Business Development Intensive
Agenda for Success
The following agenda is only part of what you receive with the Center for Executive Coaching Business Development Intensive. The following topics are all on webinars, available for anytime access from your home or office. You also get the supporting presentation with each webinar, hundreds of marketing samples and ideas, and personal support directly from Andrew Neitlich.
Most importantly, the program is designed to bake accountability, action, and results into everything we do. This is not a theoretical or academic approach. Rather, everything we do is about giving you an opportunity to improve your business development results.
“Within a few months of starting your program, I got a $50,000 coaching engagement. Soon after, I got three new coaching assignments by using your tools and unique approach. Now the referrals keep coming.”
Setting goals with a dashboard to keep you accountable.
The psychology of the coaching prospect and client – in order to make it easier to attract clients.
The psychology of a successful business developer I: Creating the right state
The psychology of a successful business developer II: Overcoming limiting beliefs
The psychology of the word “No”
The psychology of a prospective client: Why prospects buy
Coaching the client through the buying process to win more engagements and feel more natural with business development:
Stop selling and start coaching during the buying process
Questions that qualify whether an opportunity is real
Designing a solution that they will buy
Handling objections with finesse and grace
How to close and how not to close
When prospects won’t decide or seem to be “playing you”
Preparing for the sales meeting
Pricing your work to earn what you deserve
Overcoming “low pricing self-esteem”
How and when to write proposals that get the business, including real examples of successful proposals
Choosing a profitable target market
Crafting a compelling marketing message that prospects find irresistible
Relationship and referral marketing – the right way to do referrals to attract a stream of prospects and contacts who can help your coaching practice
Alliances that help you look bigger than you are and get more engagements
Leadership roles that get in front of decision makers
Educational marketing – the key to establishing your credibility
Webinars that convert
Speaking engagements that get clients
Research as a Trojan Horse
How to write a book (one of our most popular topics and worth the entire tuition)
How to convert your educational content into products
Online Marketing – Moving away from the hype and doing what works
Three types of websites that work
Using LinkedIn properly
Keeping clients longer using the same strategies that work for IBM, Accenture, and McKinsey
I sincerely hope that you choose to enroll! If so, click either of the buttons below to get started.
P.S. Remember that you can even test drive the program for 30 days. If you follow the advice and don’t see the possibility of results after that time, I will give you your money back with no questions asked. NOW THERE IS NO RISK TO YOU. Please take action today.
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