NOTE: As of 2022 the Center for Executive Coaching is now accredited with the ICF as a Level 2 Coach Training Organization. The ICF has changed their language and replaced ACTP with Level 2. We were among the first group of coach training programs to receive this accreditation, after a rigorous review by the ICF.

The coaching domino effect: How to turn a single referral into $300K

Following is a great example of how powerful a single referral can be to a coach/consultant. Most coaches don't get the kind of results I'm about to describe. That's because they don't know what to look for from referrals, or how to constantly be on the lookout for ways to find additional work as a coach, consultant, trainer, expert, or facilitator.

So, here is how it worked:

1. A colleague of mine, whom I have trained to know the types of referrals I seek, referred me to a  potential client.

2. The client wanted to engage me for a 3-day leadership development training. We had some touchy negotiations, but with creative work on both our sides to meet both of our needs, we made the training happen. Thank goodness we did, as you will now read….

3. At the training, one group of participants asked me to lead a half-day session to help them customize the training work to their needs.

4. At the half-day session, the opportunity for numerous coaching, training, and facilitation engagements opened up. That's because the session uncovered numerous needs, and I got the opportunity to discuss them with the  key decision maker over lunch.

5. Back to the training….participants from three huge companies also got in touch wanting to set up an in-house leadership academy with a program that would include training, facilitation, and coaching.

6. The original sponsor was so impressed that we are in discussions about licensing some of my content to him on an exclusive basis, and training him in my methodologies.

That's how it works, folks — if you know the right conversations to have, can deliver outstanding content and results, can shift from coaching to other modalities, and know how to look out for opportunities to help your current client and ask for referrals the right way.

Most coaches leave lots of money on the table because they can't do the above efficiently and effectively.

If this describes you, we can help. Join the Center for Executive Coaching and we can work together to help you get the same results. Plus if you sign up now, I'll include an advance copy of my newest book, with Guerrilla Marketing founder and father Jay Conrad Levinson, Guerrilla Marketing for Coaches (due out  April 2012).


 

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Amazon

Ancestry

Army Corp of Engineers

Ascension Health

AT&T

Bank of America

Bechtel

Best Buy

Booz Allen

Bose

Bristol-Myers Squibb

Brown University

Capital One

Caterpillar

Charles Schwab & Co.

Children’s Hospital Colorado

Cisco

Citrix

Coca-Cola

Deloitte

Dropbox

Duke Energy

Galveston Independent School District

General Atomics

General Electric

Google

Harvard Business School

Home Depot

Inland Steel

International Red Cross

Johnson and Johnson

Kaiser-Permanente

KPMG

Laser Spine Institute

Lexis Nexis

Liberty Mututal

L’Oreal

Macy’s

Mckinsey Consulting

Merck

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NASA

National Basketball Association (NBA)

Nike

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Partners Healthcare

Philips

Procter & Gamble

Price Waterhouse Coopers (PWC)

Ralph Lauren

Regeneron

Rice University

Ross Stores

Russell Reynolds Associates

Schneider Electric

Shell Oil

SLAC National Accelerator Laboratory

Stryker

The Ohio State University

Tom’s Shoes

United Nations

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