About the Center for Executive Coaching

The Center for Executive Coaching is the leading coaching training & certification company for professionals seeking success as coaches to leaders, executives, managers, and up-and-coming talent — especially in dynamic and complex organizations. We have trained over 2,000 coaches in 32 countries, and now give our members license to use our complete toolkit of two dozen, best practice coaching frameworks. Most coach training programs are not equipped to teach the realities of the market and how to develop solutions that get practical, measurable results for clients. The Center for Executive Coaching is the exception. We are fully accredited with the International Coach Federation as a Level 2 coach training organization (formerly called ACTP), and we also provide training for those who want the Board Certified Coach certification.

About Founder and Director Andrew Neitlich

Andrew Neitlich personally trains each and every member in the program, and leads each and every live teleclass and in-person seminar. After graduating with distinction from Harvard Business School in 1991 (with stints on Wall Street, real estate, and work with micro-businesses in Kenya before then), Andrew led multi-million dollar consulting engagements for an international consulting firm. He also rotated as the firm’s Director of Training and Professional Development, responsible for the training and development of 3,200 professionals.

The shift to coaching happened for Andrew on a client engagement. He had finished presenting a lengthy PowerPoint to the client, making the case that the client had a million-dollar opportunity to improve productivity.

The client thought about the presentation and said, “I knew this would be your conclusion before I hired you.”

Because he had a good relationship with this client, Andrew said, “I’m always curious when a client knows the answer and still hires a consulting firm. May I ask what led you to hire me when you already knew the answer? Was it simply to satisfy your Board?”

The client replied, “No. I am not paying you for your team of analysts or your PowerPoint skills. What I need is someone I can trust, who can be there with me as a sounding board, and help me through the difficult changes I am about to make.”

At that point, Andrew saw the opportunity to shift from a consulting model to a coaching model, and started a coaching practice. After bumbling in the market for a few months, he finally figured out how to market himself as a coach. Soon he was making much more money than as a consultant, didn’t have to travel nearly as much, didn’t have to manage a team of junior consultants, still got to work with great clients, and had more fun in his work than ever before.

When some of his former colleagues saw his success and noticed that he was smiling a lot more as a coach than he ever did as a consultant, they asked him to teach them how to be coaches. When these initial colleagues started referring people to him for coach training, the Center for Executive Coaching was truly born. The Center has experienced significant growth since its inception, with members in 27 countries around the world, accreditation with the as a Level 2 coach training organization (formerly called ACTP), and frequent requests for trainings. However, Andrew insists on limiting membership and keeping the Center for Executive Coaching small in order to provide highly personalized support to members.

The emphasis of the Center for Executive Coaching has always been different than what most other coach training programs offer. We do not teach fluffy concepts. We are not theoretical. Everything we do is grounded in getting practical results for clients and providing at least 5-10 times our coaching fees in value. In addition, thanks in part to his initial struggles marketing his own coaching practice, Andrew has become an expert at helping aspiring coaches and advisors avoid initial mistakes and build a thriving practice — whether as solo professionals, firm builders, or internal coaches seeking credibility in their own organizations. This practical, results-driven emphasis has given us an edge in the market while also attracting a group of accomplished, smart, and dynamic professionals as members.

Andrew has written a number of books about leadership and coaching, including The Way to Coach Executives and Elegant Leadership: Simple Strategies, Remarkable Results (both of which are proprietary textbooks for Center for Executive Coaching members). In partnership with Guerrilla Marketing Founder he co-authored Guerrilla Marketing for a Bulletproof Career, and Guerrilla Marketing for Coaches.

Today, in addition to leading the Center for Executive Coaching, Andrew continues to run his busy coaching practices (current focus includes leaders of technology companies, emerging technology ventures, non-profit organizations and foundations, academic institutions, and professional service firms). These experiences keep the training program fresh, with frequent case studies and new materials.

He is known for his humor, getting to the point, talking straight, and doing whatever he can to help his clients and members succeed. He pledges to be responsive to members and generous with his time, and takes that pledge seriously.

Andrew plays tennis as often as he can, reads lots of detective novels, and enjoys life in Sarasota, Florida with his wife and three children.

For more information about Andrew, and to see what others say about him, please visit his LinkedIn profile. Or call him on his personal cell phone anytime: 941-539-9623.

About Director of Training Sheri Boone, MCC, BCC

Sheri Boone serves as Director of Training and leads the ICF Mentor Coaching process for the Center for Executive Coaching. She is an executive coach, coach trainer and mentor, working with clients around the world. Her expertise lies in creating the masterful coaching conversation, and in fostering a space of growth and opportunity that leads her clients to profound shifts in results. Along with a degree in psychology, her diverse business background adds a wealth of experience to her work.

Prior to coaching, Sheri worked in healthcare, human resource management, government, and owning a successful restaurant on the Oregon coast for seven years. Starting her coaching business in 1998, she served for four years as the Global Training Manager for the International Coach Academy, leading a staff of 15 and supervising and mentoring students from 90 countries. She has worked with Washington State University, Americorps, Accenture, Providence Health Systems, and Freeport McMoran Copper and Gold.

As the owner of MCC Mentor Coach, Sheri is the co-creator of the Deeper Conversations Coaching Program. She is a co-author of Pause: 52 Ways to Shift Any Outcome in Less Than a Minute.

Sheri holds a B.A. in Social Science/Psychology from Marylhurst University. She received her Master Certified Coach credential from the International Coach Federation in 2004, her Board Certified Coach in 2011, and is a Master Certified Inspired Learning Facilitator.

Select Other Faculty:

We have faculty members from around the world. Following are biographies of our most active faculty…

Ridhima leads coach certification trainings as a CEC faculty member in Western Europe and is also the founder of ‘The Executive Coaching Bootcamp’. Based in London, she is an Executive Coach Master Trainer and ICF Professional Certified Coach (PCC), as well as an experienced executive/leadership coach, team coach and agile coach. Having trained the coaches of organisations such as SWIFT, BP and IBM, as well coaching their leaders, Ridhima is an experienced executive/leadership coach and coach trainer. She also has a background in leading learning and development programmes for FTSE 100 organisations and coaching their internal professional coaches as part of their large scale agile transformations.

Antonio McCoy is an author and a Certified Emotional Intelligence Practitioner. He is a Certified Business Coach and a Certified Executive Coach who possesses an MBA.

Antonio currently advises CEO’s, VP’s, CFO’s, PCES Managers, and Executive Directors to help them work through the most pressing issues they face daily. These issues include understanding the financials to leverage business growth, increasing productivity, and encouraging innovation just to name a few.

Prior to becoming a Certified Coach, Antonio held positions in operations, marketing, sales, and business development. He worked for the United States Postal Service for over 20 years and has coached more than 400 postmasters in leading employees and marketing management.

His expertise in coaching has afforded him the opportunity to help many individuals achieve more success and fulfillment in their lives, their careers, and in their business.

Michael leads training on validated, reliable assessment tools to help coaches and clients have rapid insights and move towards insights. Michael is president of Summit Assessment Solutions, founded in 1998. Michael has advised thousands of executives around the world as a coach, consultant, and expert in assessment tools, from Fortune 500 companies to global franchises and emerging ventures. With global expertise in the use of leading-edge executive and management profiling tools, Michael’s expertise provides leaders with an awareness of their leadership approach, and measures of its organizational effectiveness. He has logged thousands of hours of coaching experience with dynamic CEOs and executives, and is known for long-term relationships with some of the largest companies in the world. Michael specializes in client engagements that include executive assessment, leadership coaching, strategic planning, succession planning, and a transformational approach to encourage team alignment. Michael’s success as an executive coach and business advisor has contributed to his understanding of what determines success in a coaching engagement. Michael’s ability to transfer knowledge to his clients is also reflected in the development of hundreds of other executive coaches who operate successful coaching practices. He is a true entrepreneur who develops leaders and their organizations, as well as some of the best practitioners of the coaching industry.

Michael Neuendorff is an ICF Professional Certified Coach and Certified Mentor Coach. He leads Cycle 2 of our weekly Zoom Meetings and also presents our in-person coach training and certification seminars in Northern California

He’s been coaching since 2008 and has been a member of our faculty since 2019. He actively coaches leaders in large and midsize companies and specializes in the areas of communication, success in a new role, and building high-performance teams. In his coaching practice, Michael uses the PXT Select, DiSC, and Genos Emotional Intelligence suites of assessments and the CheckPoint 360 survey.

Michael is certified in Conversational Intelligence and the Five Behaviors of a Cohesive Team. When not coaching, Michael is facilitating and training, and gives back by providing pro-bono coaching via the Nasdaq Entrepreneurial Center’s Milestone Makers program. He’s a former marketing director at Oracle Corp. and holds a BS Advertising degree from Arizona State University.

Daiana is a member of our faculty, leading coach training in our Eastern European market. She is an executive coach for leaders, with a Master Certified Coach (MCC) Credential by the International Coach Federation (ICF), Coach Supervisor and a Registered ICF Mentor Coach. She served as a President, Communication Director and Member of the Board of Directors at the ICF Romania Chapter.

As a Master Certified Coach (MCC), she works with leaders-from startup entrepreneurs to C-level executives- who have bold visions and who play for high stakes.

As a Certified Mentor Coach by ICF, she is certified to offer mentor coaching programs for coaches interested in applying or renewing their ACC (Associate Certified Coach), PCC (Professional Certified Coach), or MCC (Master Certified Coach) Credential and need the required 10 hours of mentoring. As a Coach Supervisor she works with leaders and entrepreneurs that take their work seriously enough to set up a reflective space where they can review that work, learn from it and apply that learning when they return to it. She also works with coaches who bring their work to another individual/or group in order to learn how to do that work better.

Daiana is a pioneer in the coaching world in Eastern Europe, both as an executive and leadership coach and in the many coaching professionals she has trained, and who now look to her as their mentor.

Dr. Carmen Tsui has been in the people developing business for over 20 years as a trainer, organizational leader and adjunct professor. When she found coaching more than a decade ago, she has been hooked ever since as coaching is one of the most effective ways to bring the best out of people, help individuals create a fulfilling career and empower leaders to create a successful business. Growing up in Hong Kong while spending most of her adult life in the U.S., Carmen is fluent in English, Mandarin and Cantonese. Her diverse background in Psychology, Communication, Adult Education and Organizational Leadership gives her the best foundation to becoming an effective coach. She has subsequently been trained by world class coaches from U.S., U.K. and Australia. She has since been coaching professionals, entrepreneurs, business owners and also those who are at the crossroads.

An ICF-credentialed Master Certified Coach (MCC) and faculty member of Center for Executive Coaching especially for the Asia market, Carmen has a track record of effectively delivering proven results to top-tier clients worldwide. She specializes in behavior and perceptual coaching, leadership dashboard, inner game of the leader, strategic planning and creating a high-performance culture. Being bilingual and bi-cultural, she can also be the perfect connector between the West and the East.

Jamee is an executive coach, coach trainer, mentor and supervisor. For the past 18 years she has coached executives in a variety of industries including; Entertainment, Technology, Design, Food & Beverage and in the Non-Profit world. Jamee served as a trainer for the International Coach Academy for 10 years and co-created three ICF Accredited courses; Deeper Conversations Coaching, Mentor Coach Certification and Real Coaching Sessions Unplugged. In addition, she co-created the Listen to Real Coaching series that showcases experienced coaches. Prior to becoming a coach, Jamee served as an executive in the entertainment industry working on numerous live network television shows and series. She also co-developed and co-produced the highly-acclaimed MTV television series and franchise: “Music in High Places,” sponsored by MSN, and served as the Marketing Director for the franchise. Jamee holds a PCC from the International Coach Federation, a BCC from the Center for Credentialing and Education, a CPC from International Coach Academy and certifications as a coach supervisor and mediator.

Martha has spent over 30 years in Fortune 500 companies and small business specializing in high stakes start-ups, culture change and operational transformations assignments. In 2018, she opened Fremont Consulting Group and transitioned to executive coaching focusing in these areas to reach more people and help business leaders and their teams reach higher levels of performance. Martha has taken her international operations experiences and applied executive coaching to the lessons learned to create quicker solutions for her clients. She is a certified six sigma black belt, certified Genos Emotional intelligence practitioner, Certified Organizational Development Coach and Certified NLP Coach. Martha holds a BS in Packaging Science from Michigan State University and an MS in Human Resource Management/Industrial Relations from Rutgers University. She has her PCC with the International Coaching Federation.

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About the Center for Executive Coaching

About Founder and Director Andrew Neitlich

About Director of Training Sheri Boone, MCC, BCC

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