How to know if being an executive coach is for you…

Every week professionals call to ask us if they should go into executive and leadership coaching. There are four criteria that indicate that you will succeed in this wonderful field.

First, here is a testimonial from a recent graduate. He was a senior leader in one of the world’s largest and most respected companies and is now transitioning to executive coaching. After you read it, consider whether you would find value from what he received from our coach training program….

Because of you, I was able to successfully transition from a long-term employment relationship with enthusiasm, develop an entrepreneurial mentality, confidently start a new business, achieve a new certification, and learn a lot of new information, skills, frameworks, and ideas – and just plain know what to do. I cannot thank you enough – you have made a very positive impact on my life and I am grateful I enrolled in your program. You also served as a role model by example: I have seen few people work as hard and with as much determination as you. You practice what you preach, and are as smart, confident and authentic as they come.” – David Faulk

I have no doubt that David will continue to be successful, because he meets the following four criteria of someone who has the makings of a successful executive coach:

ONE – Credibility: Do you have a background or story that makes you credible to the leaders you want to coach? You can come from all sorts of backgrounds to be successful, and there are many types of coaching clients out there for you.  Also, you don’t need the same background as your target clients. In fact, complementary experience and credentials can be just as valuable, if not more so, than matching your client’s skills. However, you do need to have substance – whether through work, volunteer, or academic achievements.

TWO – Passion: Do you enjoy helping people to develop? Almost every successful coach I know has a passion for helping people get better. Many report that their most rewarding career experiences has been coaching and mentoring others. Usually they say that people naturally come to them for advice and coaching.

THREE: Willingness to attract business: Are you willing to do the work to attract clients? Like it or not, you are in two businesses when you get into coaching. You have to be an excellent coach, and you have to attract clients. We show you how to do this without feeling awkward, but you have to be willing to put the time in. By the way, the same applies if you want to be an internal coach;  you still have to position yourself the right way with your internal constituents.

FOUR – Training: Are you willing to get into a practical, results-driven training program? In the market today, you need training to learn the language and core competencies of top coaches. However, not all coach training programs are the same. Most are pretty light weight, too theoretical, or based on the latest pseudoscientific fad. They won’t help you much if you are an accomplished professional and you want to coach high-end clients. We specialize in working with successful, seasoned professionals. Our approach has no fluff, is practical, and shows you how to attract and deliver great value to demanding executive coaching clients. Our methodologies are grounded in best practices of psychology, neuroscience, and management/leadership research.

Do you answer “yes” to the above questions? If so, and you feel ready to make the leap and love what you do, we should set up time to talk.

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3 Keys To Success As An Executive Coach

Discover what distinguishes the top 5% of executive coaches, learn the seven critical orientations for success, and know the essential questions to ask when choosing an executive coaching training program.


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