The Expert Industry: From coach to expert to firm builder

There seems to be considerable interest about the "Expert Industry" these days, including a best selling book (put out by my own publisher of my book, with Jay Conrad Levinson, Guerrilla Marketing for a Bulletproof Career, no less) about what it means to be an expert.

I've been teaching coaches for almost a decade now about how to position themselves as the expert in their market, the go-to professional that people call first when they have a pressing need.

Once you are an expert, you can convert your knowledge into a variety of solutions and products that create true wealth for you, while adding to your credibility and value in the market.

If you want to be more than a coach who trades your time for dollars, if you want to build a firm that generates streams of income for you, then you need to shift from coach, to expert, to firm builder. You need to develop your product portfolio, designed to reach as many people in your market as possible — at price points that meet their budget and the severity of their problems — and show them how you can add value.

Once you do that, your time becomes much more valuable to people. You can charge based on access to you, and your fees for one-on-one coaching go up significantly.

That's why we teach you everything you know to go from solo coach, to expert, to firm builder, in the Center for Executive Coaching program. Join today.

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